Shizuoka University of Art and Design Night Marché
coco no kaze
11.2021
I designed a system that allows student creators on an individual scale to freely exhibit and sell their work.
I created a design team and organised an event where these creators could actually exhibit and sell their work.
I created a design team and organised an event where these creators could actually exhibit and sell their work.
This project won the top prize in a planning competition at the Heki-fu Festival, Shizuoka University's biggest event, and I was given a 100,000 yen grant to run the event.
design team
ILLUME + INNATE =Illuminnate
The design team I created named it Illuminnate, combining the word ILLUME, which means to illuminate or make more brilliant, and the word INNATE, which means inborn.
Illuminate individuals who have not been illuminated before by the projects and events we design
We want to be a presence that brings out the natural brilliance of each individual.
We want to be a presence that brings out the natural brilliance of each individual.
I designed the logo by superimposing the letters INNATE on the moon, which is beautifully illuminated by the sun
ここの風
coco no kaze
The name of the event, coco no kaze, was chosen by combining the Japanese word "個々coco", meaning individual, and the wind of Hamamatsu, which is famous for the constant blowing of the wind.
I believe that the interaction between the individuals who exhibit and sell their products and the individuals who visit them will create a new wind blowing between individuals and create a chain of those new energy flows throughout the school.
We chose this name in the hope that we can create a flow of energy that has never existed before.
We chose this name in the hope that we can create a flow of energy that has never existed before.
I designed a poster with hollowed-out text, with the image of the wind blowing through it.
I used this poster as the main visual to announce the event.
I used this poster as the main visual to announce the event.
Twenty creators took part in the three-day event.
It was a fulfilling marché where all the stands used for the exhibition, signage, lighting and bags to hold the products were all original Illuminnate's products.
It was a fulfilling marché where all the stands used for the exhibition, signage, lighting and bags to hold the products were all original Illuminnate's products.
The nightly marché, in which individuals played a leading role, was a discovery of new possibilities for Shizuoka University of Art and Culture.
